Pokémon Officially Launching New 30th Anniversary Game Collection

In 1996, Game Freak changed the world of media forever with the release of Pokémon Red & Blue — the two iconic Game Boy titles which marked the birth of the Pokémon franchise. Three decades later, Pokémon is paying tribute to its globally beloved video game series with a new 30th Anniversary collection worthy of the history books.

Per Essential Japan, The Pokémon Center recently unveiled its 30th Anniversary “Pokémon Game Package” collection — a product line based around the original box art for 39 major Pokémon game releases. Starting Thursday, June 18, Pokémon fans will be able to purchase shirts, decorative pins, magnets, keychains, and other items featuring iconic box art and package designs for iconic titles such as Pokémon Red & Blue, Pokémon Yellow, Pokémon Gold & Silver, Pokémon Ruby, Sapphire & Emerald, Pokémon Let’s Go! Pikachu and Eevee, Pokémon Legends: Arceus and many more.

Pokémon Celebrates 30th Anniversary with Rare Japanese Game Designs

For this collection, most of the designs are based strictly on the original Japanese game releases, giving Western fans a valuable opportunity to see the titles as they first appeared in the Land of the Rising Sun. Accordingly, Pokémon Green — the Japan-exclusive which never made it to North American shores — is represented among Pokémon’s other retro gaming titles. One notable highlight is the “Pokémon Green Package T-shirt,” which features the mascot starter, Venusaur, along with the original “Pocket Monsters” logo.

All T-shirts in Pokémon’s upcoming 30th Anniversary series are unisex and cost roughly 3,960 yen, or $25.00 USD. Additionally, each one comes with a matching vinyl storage pouch modeled after the packaging of its corresponding title. As a “complement” to the expansive apparel line, Pokémon is also releasing a “Package Cap” with a uniquely minimalistic design.

Instead of artwork, the front is adorned with Japanese and English text for “Pocket Monsters.” The underside of the brim features numbers corresponding to each year of Pokémon’s 30-year run. The design for the “Package Cap” is also featured on the “Pokémon Package Sacoche” — a lightweight medium-sized shoulder bag priced at 2,970 yen, or $19.00 USD.

For the aforementioned keychains, the packaging for each game, from Pokémon Red & Blue up to Pokémon Legends Z-A, is replicated down to the smallest detail, including the console logo and cover rating. The keychain also includes a replica of each title’s respective cartridge. The entire collection is sold as three individual sets (1996-2002, 2006-2016 and 2019-2025), each one valued at 400 yen, or $3.00 USD.

The crown jewel, priced at a whopping 30,000 yen (US$192.00), is the 30th Anniversary premium collector’s plaque featuring all 39 newly-released box art pins. This release represents a delightful at-a-glance retrospective of Pokémon’s entire mainline gaming history. Alternatively, Pokémon pins can be purchased in sets of two, three or four, with each subset representing a group of games released within a single year. The various sets range in price from 660 yen (US$4.00) to 2,640 yen (US$17.00).

The Pokémon Game Package collection will be exclusive to Pokémon Center’s online storefront. While it is slated to arrive at Pokémon Center Japan on June 18, an official U.S. release has not yet been confirmed.