The Avengers officially have a new logo in Marvel lore. The symbol represents both a major new era for the franchise and Marvel’s renewed commitment to centering Earth’s Mightiest Heroes at the very core of its wider universe. Here’s the new logo design, and what you need to know about what it represents.
In the current Avengers: Armageddon – from Chip Zdarsky, Delio Diaz, Frank Alpizar, Jesus Aburtov and Cory Petit – the Avengers are scrambling to defeat Red Hulk’s Hulk army, while newly empowered hero David Colton closes in on a Homelander-style heel turn.
Fans don’t know how this mega-event will end, but Marvel has shared a first look at the fallout, with Captain Marvel, Daredevil, Luke Cage, Wolverine and Spider-Man forming ‘Earth’s Mightiest Survivors’ for the upcoming Avengers Volume 10, suggesting the franchise’s other most iconic heroes don’t make it out alive.
This new volume of Avengers is more than just a new series – it’s an attempt by Marvel to fundamentally change how it’s handling Avengers.
Chip Zdarsky Reveals New Logo for Avengers’ Revamp
In his most recent newsletter, Zdarsky – writer of both Armageddon and the upcoming Avengers #1 revamp – officially reveals the franchise’s new logo. The Avengers ‘A’ is now colored multiple shades of orange, while white lines extend out from the arrow, fully bisecting the symbol. This schism likely represents a symbol of how Armageddon has broken the team down the middle.
The Avengers ‘A’ with an embedded arrow was first created by Marvel letterer Gaspar Saladino in 1972, and has been revamped multiple times since.
The symbol is also included on Avengers Volume 10 #1‘s cover, from series artist Marcho Checchetto, which showcases the team against a pile of skulls, fallen pillars and an apocalyptic backdrop.
The symbol emphasizes that these aren’t the traditional Avengers as fans know them, with Zdarsky stating:
Obviously I can’t say too much just yet, but trust me when I say that our goal is to make THE AVENGERS the coolest, biggest book on the shelf. Every issue goes hard and I can’t believe Marvel are letting us do it.
One of the really fun parts has been thinking about the Avengers logo. I really wanted to do a new take on the “A” design and, luckily, Marvel let me.
In statements shared by Marvel, Zdarsky adds:
Avengers is a book that should lead the Marvel Universe, where big things happen and surprises keep hitting. That’s what Marco and I are doing with every issue and I can’t wait for people to fall in love with these gorgeous pages.
Marvel has promised that there will be Avengers lore before Armageddon, and Avengers lore after, marking a clear break and a new era for the franchise.
Why Is Marvel Revamping the Avengers?
Despite multiple talented artists and writers, Marvel’s Avengers comics have failed to inspire fans over multiple volumes, going back at least a decade. While the team have faced colossal foes and achieved unbelievable feats – including creating the entire multiverse via time travel – they’ve failed to feel relevant to the larger Marvel Universe.
This is especially the case in comparison to the X-Men, whose triumphs and woes have impacted other books, dragging characters like Iron Man, Captain America and Spider-Man into their fights. In contrast, Avengers has felt siloed, becoming a less than vital pull as comic prices have only risen.
That’s the core issue that Avengers‘ new revamp is seeking to address, with Marvel and Zdarsky telling fans how pivotal Avengers Volume 10 will be to the Marvel Universe, and putting their money where their mouths are by stacking the roster with some key heroes from go. It’s a new era for the Avengers, and their new logo symbolizes a necessary rebirth that leaves them broken but more compelling than the franchise has been in years.
Avengers #1 is coming November 4 from Marvel Comics.